As the graphic and branding designer for the "Valladolid, Capital del Vino" initiative, I was responsible for developing a cohesive visual identity that captured the essence of Valladolid as a premier wine destination. This included creating specific signage, promotional materials, and eco-friendly visual elements to enhance the project's visibility and alignment with its enological and cultural goals.

Collaborating with stakeholders such as local wineries, regulatory councils, and city officials, I ensured the branding was not only visually impactful but also adaptable for a variety of mediums, including public spaces like the Acera de Recoletos. My work extended to integrating the project's identity into packaging, uniforms, and digital platforms, creating a seamless narrative that elevated Valladolid as a central hub for wine tourism.