UX/UI & Branding for
“Safe Belly” app
In this project, I tackled the challenge of creating an app following the principles of Design Thinking. For that, I developed the idea of an app that tailors to the needs of expectant mothers, focusing on the world of cosmetics during pregnancy.
The result is an innovative solution that empowers users to make informed decisions about the safety of beauty products they use during this crucial period. By scanning product labels and analyzing ingredients, the app provides real-time feedback on the suitability of each item, ensuring the well-being of both the mother and the baby.
This project embodies my passion for user-centered design, creativity, and the ability to address real-world problems through intuitive and aesthetically pleasing interfaces. Join me on this journey as I delve into the intricate details of this exciting project, showcasing the intersection of graphic design and UX/UI principles that define my career.
Briefing
Problem
There is a lack of information available to pregnant women regarding the products that can be safely used and those that are not recommended. In the case of cosmetics, it is very challenging to search for the ingredients that are not recommended and locate them on product packaging.
The names are complex and lengthy, and ingredient lists are typically very long and have very small fonts.
Challenge
We aim to address the user experience of someone who wants to know which cosmetics are safe to use during pregnancy through an app that simplifies this process.
Goals
Ease of use
Information in one place
Research Questions
Navigating the Journey
In any design project, asking the right questions is essential to understanding user needs, competition dynamics, and the product or service’s core objectives. Here, I outline the key research questions that guided my approach:
For Users: I delved into the challenges pregnant women face when assessing the safety of cosmetic products during pregnancy, their preferred information channels, and their specific concerns.
For Competition: I scrutinized the competitive landscape, studying features, success factors, and emerging trends to position our project effectively.
For Product/Service: I focused on maintaining data accuracy, enhancing user understanding, and exploring monetization strategies while ensuring trust and accessibility.
These research questions formed the foundation of my design process, empowering me to create a solution tailored to user needs and industry dynamics.
Insights
Need for Reliable Information
Pregnant women require accurate and reliable information regarding the use of cosmetic products during pregnancy to avoid confusion and anxiety.
Ease of Use
Users need a straightforward and practical user experience that doesn’t consume too much of their time.
Community and Emotional Support
There is a desire to be part of online communities that offer emotional support and the opportunity to share experiences and seek answers to pregnancy and cosmetic-related questions.
Ideation
Educational Resources and Informative Articles
Providing a wide range of educational resources on the safe use of cosmetic products during pregnancy, including informative articles, step-by-step guides, lists of ingredients to avoid, and frequently asked questions.
Barcode and Ingredient Scanner
Incorporating a barcode reader that scans both product barcodes and ingredient lists to provide instant relevant data
Supportive Community and Tips
An app that serves as an online community where women can interact, share experiences, and receive emotional support in their skincare journey during pregnancy, with the participation of health and beauty experts.
User persona & Journey
Creating a user persona and a user journey is crucial for understanding the specific needs, motivations, and challenges of our target audience, like Marta, a pregnant woman with unique requirements.
By mapping out Marta’s journey, we can identify pain points, moments of anxiety, and areas for improvement in her experience.
This information guides our design process, enabling us to develop a tailored solution that addresses her concerns and provides a user-friendly, trustworthy experience.
Business Model
Customer Segment
Pregnant or recently pregnant women, and potentially their partners, family, and friends.
Value Proposition
Offer a trustworthy guide for safe cosmetic product use during pregnancy. Provide personalized recommendations based on stage, skin conditions, and user preferences. Supply educational content.
Channels
Mobile app available for download via app stores. Online platform for access to additional content and resources.
Customer Relationship
Direct interaction through an intuitive and user-friendly app interface. Capability to provide support and answer queries through online chat or email. Online community for sharing experiences and support.
Revenue Streams
Freemium model with additional income through targeted advertising and sponsored collaborations. Partnerships with safe cosmetic brands for product promotion and sales.
Key Activities
Continuous app development and enhancement. Ongoing research and content updates related to cosmetic product use during pregnancy. Establishing strategic partnerships with brands and experts for reliable recommendations.
Key Partnerships
Collaboration with safe cosmetic brands for recommendations and sales. Engagement with health and beauty experts for validation and support. Potential collaborations with maternity and health-related organizations for expanded app visibility and reach.
Key Partnerships
Partnerships with safe cosmetic brands to offer recommendations and purchasing opportunities. Collaborations with health and beauty experts to validate and support the recommendations and advice provided in the application. Potential collaborations with maternity and health-related organizations to expand the app’s visibility and reach.
Branding
In this project, I’ve crafted a branding concept rooted in nature’s essence. It encapsulates tranquility, confidence, calm, natural, and relaxation.
The design embodies a sense of peace, trustworthiness, and serenity, creating a harmonious and soothing user experience. Natural elements
weave through the design, connecting users to the purity of information.
I aimed to make the process of informed choices during pregnancy enjoyable and rejuvenating.
Desing System
I developed a comprehensive design system for the Belly Safe app, tailored to the project's specific needs and aligned with the established branding. The system includes a cohesive set of components,
typography, and color palettes, ensuring consistency and efficiency across all user interfaces while maintaining a user-centric and visually engaging design.
